The power of collaboration and open communication

By Louise Hawke, Communications Consultant, One Roof Agency

 

As an agency, we’re completely committed to our day-to-day client activity, but also to learning how we can further develop and build upon our partnerships with our clients, and often 360 degree feedback is the most effective way to do this.

For a year now we’ve been working with the leadership team at Fitness Passport, Australia’s leading health and wellbeing solution for employees, to support their marketing and communication needs nationally. Sometimes, to move forward you have to pause and reflect on the big wins, the areas to improve on, and clearly pave the road ahead to be successful, which is exactly what we did.

ORA MD Shelley and I hosted a workshop with Fitness Passport CEO, Fiona Rose, GM Nicole Bosland and six other members of the senior team in person at the very flash QT Sydney Hotel, with a couple of participants attending via Zoom, which was not at all a barrier to their great and valued contribution.

We remembered how important it is to step away from our inbox and everyday taks and focus our energy on perspective and planning, and this was one of those days. We felt exceptionally grateful to have the trust and relationship to have truly open conversations where we could provide honest and constructive feedback on our ways of working, to implement process improvements, and importantly (and with great enthusiasm and excitement!), to look ahead to what Fitness Passport’s year of marketing and communications might include.

One of the big-ticket items was to discover Fitness Passport’s BHAG – that’s an organisation’s “Big Hairy Audacious Goal” to the uninitiated. We talked about the key benefits of Fitness Passport to its members and partners – fostering connection, being a highly valued employee benefit and taking a central role in employee wellbeing – before settling on an aspirational goal for Fitness Passport that will provide for incredible future growth.

Another huge goal-kick of the day was in mapping out each of the business units’ needs. Having everyone engaged at the same time meant we were able to realise efficiencies could be achieved by driving marketing efforts (and budget) into activities that would generate benefits across the business. That is, breaking down silos, being smart about our spend, and importantly, creating a sense of unity and increasing productivity – our common goal is, after all, the success of the organisation.

So, we’re pretty (read: HUGELY) excited about the year ahead for Fitness Passport! We love and are so aligned with what they do, promoting and facilitating wellbeing, and the day confirmed what we already thought to be true, which is that the Fitness Passport team are an incredibly dedicated, fun, motivated bunch who are passionate about improving the health and wellness of their members and their families, through their valued partner network facilities.

Now it’s time for us to lace up our runners and help them tell this powerful story, too!